Lab Week 2024
Developed the "Rock the Lab!" theme for the 2024 Lab Week campaign, encompassing the conceptualization and execution of various deliverables such as posters, social media tiles, and presentation assets. This initiative aimed to celebrate and promote the vital role of laboratory professionals during Lab Week.
QO Print Ads
Developed a range of print advertisements to raise awareness of QO's diverse product lines and strategically target specific types of testing based on current health trends and illness outbreaks.
Printed Mailer
This printed mailer was distributed to customers who had expressed interest in QuidelOrtho's products at an industry trade show event. It served as a means to assess their interest and guide them further along the customer journey.
Social Posts
Developed visually engaging and strategically designed artwork for QO's North America social media channels, aimed at promoting key events, product launches, and brand initiatives. Ensured alignment with brand identity while optimizing content for audience engagement and platform-specific requirements.
Motion Graphics
Produced high-quality video content and dynamic motion graphics tailored for use across multiple platforms, including social media, presentations, and video projects. Focused on delivering visually compelling and brand-consistent assets that effectively communicate key messages, engage audiences, and enhance storytelling.
ETA Tradeshow
Produced high-quality video content and dynamic motion graphics tailored for use across multiple platforms, including social media, presentations, and video projects. Focused on delivering visually compelling and brand-consistent assets that effectively communicate key messages, engage audiences, and enhance storytelling.
