Exterior design
The neXT Tour truck launch was strategically timed to align with the debut of the XT 7600 instrument. With this in mind, I designed the experience to feel like a grand unveiling. Each of the truck’s three sides features a partial image of the instrument, sparking curiosity and drawing attention. The full reveal of the XT 7600 is reserved exclusively for those who step aboard, creating an immersive and memorable discovery moment.
Design of the interior
The interior design features a muted palette to allow the products to take center stage. Each background image is carefully matched with the product it showcases, incorporating lifestyle photography that captures the item in use and highlights its functionality.
neXT Tour launch memorabilia
For the launch event, I had the privilege of designing a range of memorabilia to enhance the celebration, this included an event logo, tour t-shirts, tickets, and even playful temporary tattoos.
Interior monitors
The neXT Tour's interior features seven monitors dedicated to displaying presentations and videos. I was tasked with designing screensavers for these monitors to be used when they are not actively showing content. These screensavers are thoughtfully aligned with the products displayed beneath each monitor, complementing the visuals on the surrounding interior walls. The video below showcases one of these screensaver designs in action.
Website design
This website's purpose was to provide customers with a platform to gather more information about the tour and to sign up for newsletter updates.
