Overview
To celebrate Medical Laboratory Professionals Week, QuidelOrtho wanted to recognize the unsung heroes of healthcare — the laboratorians who truly rock the lab. I developed a week-long campaign built around a bold, rock & roll–inspired concept: “Rock The Lab.”
Involvement
- Brand Strategy
- Print Design
- Social Media
- Email campign
Deliverables
The campaign included:
- A hero poster energizing the week’s theme across laboratorian offices
- Social media graphics highlighting daily recognition moments and interactive activities
- Webinar visuals and digital assets supporting a series of educational sessions
- Email and web banners
My Approach
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The Results
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