Role: Graphic / Web / Motion Design
Exterior Design
The neXT Tour truck launch coincided with the launch of their new product the XT 7600 instrument. With that in mind I wanted the design to be an unveiling experience. You'll notice that each one of the three sides shows only a partial image of the product and the only way to see the the full instrument is to climb aboard.
Design of the Truck Interior
The interior is more muted in order to let the products shine. Each background image coincides with the product in front of it, and features a lifestyle photograph of it in action.
neXT Tour Launch Memorabilia
For the launch event, I had the pleasure of creating various memorabilia, including an event logo, tour t-shirts, tickets, and even temporary tattoos, adding to the celebration.
Interior Monitors
Within the neXT Tour's interior, there are 7 monitors dedicated to presentations and videos. I was assigned the responsibility of designing screensavers for these monitors when they are not in active use. These screensavers align with the product showcased below each monitor, mirroring the content on the interior walls. The video below serves as an example of one such screensaver.
Website Design
The website's purpose was to provide customers with a platform to gather more information about the tour and to sign up for newsletter updates.
